Funding available from National Fitness Campaign for outdoor wellness infrastructure in Virginia localities
Wednesday, March 19, 2025/Categories: News Board
VML is pleased to share the below opportunity with our members who may be interested in qualifying for funding and sponsorship:
Free, accessible outdoor wellness opportunities for communities and schools across Virginia are possible thanks to a continued partnership between National Fitness Campaign and Aetna.
In 2025, the sponsorship provides over $350,000 in new grant funding to communities and schools in the Commonwealth of Virginia. This funding will be allocated to support municipalities across Virginia to join the growing National Fitness Campaign, building healthy infrastructure for smart communities and schools of the future. The campaign has expanded significantly in the past few years, with plans to welcome its 750th Healthy Community in America in 2025, fostering a healthier, more active country.
If you are unfamiliar with the Campaign, the program is designed to bring world-class healthy infrastructure to public spaces, along with consulting, funding, and community programming support. Watch NFC’s 3-minute video describing the program: Campaign Video.
The Town of Dumfries celebrated the launch of their Fitness Court in 2023 at Ginn Memorial Park. Town of Dumfries Mayor, Derrick Wood, shared his enthusiasm for the community, "Based on our comprehensive plan and resolutions that had already passed in Dumfries, the Fitness Court Studio already aligned with the vision, creating unanimous support in the town. We chose the location for highest density and best walkability in town to make sure the space would be activated for years to come.”
The Town of Dumfries is now joined by Bedford, Sterling, Pulaski County, and other communities as the campaign continues to grow across Virginia.
In 2025, the program is seeking applications from municipalities of all sizes across Virginia, interested in building accessible outdoor wellness infrastructure to support the health and wellbeing of their residents. Funding is now available for 2025 applicants and is projected to be allocated over the next 60 days.
If you would like to join a 30-minute briefing to learn more about the NFC/Aetna wellness campaign in Virginia and how to qualify for funding, please fill out a short contact form at the link below. The briefings with NFC require the attendance of the Park Director, and/or Mayor, Town Manager, and/or Administrator, to qualify for funding.
Sign up for briefing for funding qualification here >.
NFC Contact: Sarah Morgan, sarah@nfchq.com